Ask: Increase organic traffic to the café-restaurant-drink brand’s website and engage its loyal fanbase.

Solution: Resurrect a dormant blog with weekly content that highlights the company’s values. Feature recipes, unique beverage combinations with Ginjan’s signature drinks, roundups of recent community events at the Café, and news about West African/Guinean culture. Announce new posts on the @ginjanbros Instagram page (34.2K followers).

When it comes to brand identity, it can be hard to be a multi-hyphenate. But GinjanCafé operates at the intersection of culture, cuisine, community, and wellness with a national fanbase that can’t get enough of their products or their story. By leveraging that following with a heightened digital presence, this small business continues to make big waves.